Taxi drivers to be Johor’s ambassadors

Taxi drivers to be Johor’s ambassadors

SENAI: Airport cabbies here are doubling up as part-time tour guides.

The initiative was undertaken by UEM Land Bhd by selecting taxi drivers at the Senai Airport as ambassadors to promote Nusajaya to tourists both domestic and foreign.

UEM Land Bhd’s strategic marketing general manager Zambry Ibrahim said the project was undertaken by the company to strengthen its ties with taxi drivers and promote attractions in Nusajaya.

“Taxi drivers are the frontliners for our tourism sector and we want them to reflect the image of Johor Baru especially to foreigners who frequent the airport,” he said after handing out uniforms, caps and pens to 120 taxi drivers at the airport.

He added that taxi drivers have always beeb helpful the company promote Nusajaya as they were knowledgeable about the attractions in the area.

“We can have all sorts of development and opportunities in Nusajaya but we need to find a way to relay that information to tourists and locals.

“Taxi drivers could help bridge the gap between the authorities and the society by sharing information to their customers,” he said.

Commenting on the subject, Senai Airport Taxi Driver Association president Abdul Razak Ibrahim said that his association members were honoured to be named the ambassadors of Nusajaya.

“Many tourists and locals often rely on us for information and hopefully we will be more up to date through this initiative with UEM Land Bhd.”

He added that the taxi drivers would try their best to promote the current and upcoming projects in Nusajaya to all their passengers.

~News courtesy of The Star~