Thursday, 3 October 2013

Firefly connects JB and Pekanbaru

Firefly connects JB and Pekanbaru

MEMBERS of the media were recently taken on a three-day, two-night trip to Pekanbaru in Riau province, Indonesia, to experience Firefly’s Everyday Low Fare Johor Baru-Pekanbaru route.

The 21-member group, led by Johor Media Club president Fauzi Isa, comprised journalists, photographers, broadcasters and representatives from the Johor Menteri Besar’s Media Communication (Medkom) Unit.

“The Johor Media Club was elected to be promotion partners by the state government and Tourism Department. Thus, we were invited to promote Johor and learn about Pekanbaru,” said Fauzi.

The trip was organised with the cooperation of Firefly, the state government and the Johor Tourism Department. Firefly Johor sales manager Khairul Anuar Daud said the airline decided to sponsor the air tickets to Pekanbaru for the media members who were the “best people to experience and report their findings”.

He said the objective of this promotion was to learn from the media representatives “our strengths and weaknesses”.

Firefly’s Johor Baru-Pekanbaru route allows passengers to experience the Firefly travel experience that aims to provide seamless, hassle-free regional connectivity.

The departure was from the Sultan Ismail International Airport in Senai.

After checking in their luggage, the media delegation visited Firefly’s office, before boarding their ATR 72-500 turboprop aircraft which has a seating capacity of 72.

The 80-minute journey went smoothly, and the delegates arrived without encountering any glitches at Pekanbaru’s Sultan Syarif Kasim II International Airport.

The airport recently underwent intensive renovation costing more than RM14.2 million to cater to the growing number of passengers. Last year, the airport could cater up to four million passengers and today, it could be double that number.

The airport’s operation service manager, Hastroman Yusof, said the airport tarmac was used by 90 commercial flights on a daily basis.

The delegates then made their way to Pekanbaru’s Governor’s Office in Jalan Jendral Sudirman, where an office complex housing all the official government departments was also located. This one-stop centre enables the city’s 1.1 million population to settle all government-related matters under one roof.

When Firefly’s Indonesian representative Sri Noviyanti Oppie shared this information, many members of the delegation were impressed.

Travelling in a mini bus, the delegates were then taken around to see several iconic structures in the city, including the Tugu Tarian Zapin.

Upon seeing this monument which depicted two men and a woman engaged in the dance form popular in Johor, members of the delega- tion mentioned this to their Indonesian counterparts.

The visitors were later taken to the Sang Nila Utama Museum, which housed Pekanbaru’s collection of artefacts related to the Riau-Malay heritage. There were Malay wedding costumes, traditional toys, musical instruments and replicas of oil rigs and methods of extracting Pekanbaru’s rich oil reserves.

Said told the Johor Media Club members that Riau Province’s economy depended heavily on oil.

Other attractions included in the trip were visits to the Gedung Taman Budaya Riau or its Cultural Park, the Pekanbaru Expo, the famous Pasar Pusat, Pasar Bawah and Pasar Tengah, the Grand Mosque that is the oldest mosque the province, and the Labersa Grand Hotel with its beautiful golf course.

The Pasar Pusat is a market famous for household items like ceramics, leather products and carpets, clothing and shoes. The Pasar Bawah (basement) and Pasar Tengah (middle), refer to a three-storey market that is a haven for shoppers looking for a good bargains.

Meals included local delicacies like the nasi Padang.

Fauzi said the highlight of the trip, among others, was the briefing by the Riau Province Culture and Tourism department chief H. Said Syarifuddin, who said that the administration was divided into nine regencies, namely Bengkalis, Indragiri Hilir, Kampar, Kuantan Singingi, Pelalawan, Rokan Hilir, Rokan Hulu, Siak and the two cities of Pekanbaru and Dumai.

Said, who had visited Johor previously, said that Johor and Pekanbaru were similar in many ways, especially culturally.

He said he hoped to bring something similar to the Johor Premium Outlet to Pekanbaru, to further promote its tourism industry.

He also commented on the many new iconic tourist attractions in Johor Baru like the Legoland Puteri Harbour Family Theme Park, and also the varieties of cuisine coming from Malaysia’s multi-racial population.

Said said that tourists to the province should not miss the Bono Wave River Surf in Kampar River and also the Tongkang Bakar ritual practised by the Indonesian Chinese.

Firefly flies from JB to Pekanbaru four times a week. The 80-minute flight departs from JB at 10.20am and the return flight from Pekanbaru is at 11am.

~News courtesy of New Straits Times~

No comments:

Post a Comment