Pasar tani's new image could boost tourism
I had the opportunity to attend the state-level launch of the Federal Agricultural Marketing Authority's (Fama) pasar tani recently to learn about the new image makeover.
The event, which took place at the pasar tani in Bandar Baru Uda, here, was launched by Tanjung Puteri assemblyman Datuk Adam Sumiru.
It was a joyous occasion for the traders as the pulasan, rambutan, jackfruit, guava and other locally-grown fruits they were selling, were quickly snapped up.
From the feedback that I gathered, the traders are certainly looking forward to a brighter future now that the pasar tani has a new image.
The stalls will sport tablecloths of different colours according to the type of products sold. The colour of the canopies will also be changed.
I was informed by state Fama director Faridulatrash Md Mokri that the move was aimed at providing convenience for shoppers.
He said the market had been around for 28 years.
Fama introduced the usage of coloured tablecloths two years after the inception of pasar tani.
However, tablecloths of the same colour was used for all types of products.
After 26 years, Fama decided that it was time for the pasar tani to have a new image.
Fama is also placing more emphasis on the quality of goods sold at the markets.
I remember the pasar tani stall had blue and green canopies or blue canopies and blue tablecloths. Every stall looked the same from afar.
Therefore, I am happy with the new image.
I think colour-coded tablecloths will help shoppers to save time because they can go directly to the right stalls to look for the items that they want to buy.
Informative banners with the traders' names and phone numbers will be used as backdrops, making it easy for shoppers to get in touch with them.
Fruit trader Fadilah Ismail, 41, said this would give traders more business opportunities, especially when fruits are in season.
Those in the food business will also be able to make more money when their services are required for events or functions.
The new image will be implemented in stages at the state's 58 pasar tani.
A new image for pasar tani is timely as Visit Malaysia Year 2014 is approaching.
Besides catering to locals, pasar tani which are clean and attractivecan also serve as tourist attractions.
For example, when I went to Kota Kinabalu, the Filipino market was recommended to me as one of the shopping destinations.
I hope the new image of pasar tani will boost business opportunites for traders and be a boon for the tourism industry as well.
Shoppers snapping up local fruits.
~News courtesy of New Straits Times~
I had the opportunity to attend the state-level launch of the Federal Agricultural Marketing Authority's (Fama) pasar tani recently to learn about the new image makeover.
The event, which took place at the pasar tani in Bandar Baru Uda, here, was launched by Tanjung Puteri assemblyman Datuk Adam Sumiru.
It was a joyous occasion for the traders as the pulasan, rambutan, jackfruit, guava and other locally-grown fruits they were selling, were quickly snapped up.
From the feedback that I gathered, the traders are certainly looking forward to a brighter future now that the pasar tani has a new image.
The stalls will sport tablecloths of different colours according to the type of products sold. The colour of the canopies will also be changed.
I was informed by state Fama director Faridulatrash Md Mokri that the move was aimed at providing convenience for shoppers.
He said the market had been around for 28 years.
Fama introduced the usage of coloured tablecloths two years after the inception of pasar tani.
However, tablecloths of the same colour was used for all types of products.
After 26 years, Fama decided that it was time for the pasar tani to have a new image.
Fama is also placing more emphasis on the quality of goods sold at the markets.
I remember the pasar tani stall had blue and green canopies or blue canopies and blue tablecloths. Every stall looked the same from afar.
Therefore, I am happy with the new image.
I think colour-coded tablecloths will help shoppers to save time because they can go directly to the right stalls to look for the items that they want to buy.
Informative banners with the traders' names and phone numbers will be used as backdrops, making it easy for shoppers to get in touch with them.
Fruit trader Fadilah Ismail, 41, said this would give traders more business opportunities, especially when fruits are in season.
Those in the food business will also be able to make more money when their services are required for events or functions.
The new image will be implemented in stages at the state's 58 pasar tani.
A new image for pasar tani is timely as Visit Malaysia Year 2014 is approaching.
Besides catering to locals, pasar tani which are clean and attractivecan also serve as tourist attractions.
For example, when I went to Kota Kinabalu, the Filipino market was recommended to me as one of the shopping destinations.
I hope the new image of pasar tani will boost business opportunites for traders and be a boon for the tourism industry as well.
Shoppers snapping up local fruits.
~News courtesy of New Straits Times~
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