Monday 20 December 2010

Shopping malls and hotels create the festive feel

Shopping malls and hotels go the extra mile to create the festive feel

The city is alive with the festive sprit as reflected in Christmas decorations at shoppingcentres and hotels.

Shoppers at Sutera Mall will be greeted by a 6m tall giant Santa Clause when they visit the mall to do their Christmas shopping.

The mall’s senior centre manager Goh Lak Jin said he hoped the Santa Claus figure would add to the mall’s Christmas ambience.

“Other than snowmen and Christmas trees dotted around and inside the mall, there is a huge Christmas tree in the main atrium with 337 cards hanging from it.

“Christmas cards with well wishes were written by residents from Kiwanis Care Heart Association and Pusat Kebajikan Calvary Johor,” he said.

The Zon Johor Baru marketing communication manager Elina Tan said the Christmas decoration at the hotel was themed ‘Adventure Safari’.

“Our staff will be also dressed in safari attire because we wanted to be more innovative this year.

“It is our way of spreading the festive cheer,” she said.

She added there would be a wishing star event, whereby patrons could donate to charity while making a wish on a piece of paper, which would be hung on the Christmas tree in the hotel lounge.

Plaza Pelangi senior promotions assistant Gadafy Abdul Rashid said the mall’s decorations followed a medieval concept.

“We want the customers to feel the Christmas spirit and be transported back to medieval times.

“We aim to make them feel as if they are in a castle fairytale atmosphere,” he said.

He added among the events planned was a costume contest, whereby children could dress up as Santa Claus, Santa Rina and elves.

Danga City Mall marketing executive Mac Chong said the mall has installed a snow machine and would present Christmas carollers and a Santa Claus walkabout.

“The decorations at the mall as well as the events are meant to usher the festive spirit,” she said.

At Johor Baru City Square shoppers are in for a fairytale-like ambience as the theme was ‘Enchanted Christmas’.

The mall’s marketing and promotions manager Irene Teo said the mall aimed to create a warm Christmas atmosphere, which was why colours like purple, pink and white were used.

Hotels on the other hand, are offering scrumptious festive menus for guests to enjoy with their loved ones.

-News courtesy of The Star-

No comments:

Post a Comment